Exploring scent as
a creative way of life


Videos with this tag

Close Story ↑

Key quotes with this tag

Perhaps the most straightforward approach to making goods more experiential is to add elements that enhance the customer’s sensory interaction with them. Some goods richly engage the senses by their very nature: toys, cotton candy, home videos, CDs, cigars, wine, and so forth. While the very use of these goods creates a sensory experience, companies can sensorialize any good by accentuating the sensations created from its use. Doing so requires awareness of which senses most affect customers, focus on those senses and the sensations they experience, and the consequent redesign of the good to make it more appealing.

Joseph Pine & James Gilmore
Authors & management consultants
Source ↓

Pine, B. J., & Gilmore, J. H. (2011). The Experience Economy (Revised Edition). Boston, Mass: Harvard Business School Press, p. 29f.

Close ↑

In the inverse of the contemporary practice of pumping fragrances into retail environment, recently the restaurant chain Pizza Hut gave away bottles of Eau de Pizza Hut perfume, smelling of freshly-baked pizza dough, in order to attract customers.

David Howes & Constance Classen
cultural anthropologists
Source ↓

Howes, D., & Classen, C. (2014). Ways of sensing: Understanding the senses in society, p. 144.

Close ↑

A molecule reaching your nose, whether flying from a jasmine flower, or from a laboratory bottle containing that molecule, is exactly the same molecule. The nose smells, but the nose does not see. The nose does not know if that volatile molecule travelling through the air comes from real jasmine or from a reconstitution of it in your bottle. Of course, the reconstitution must be good! This means it is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.

Christophe Laudamiel
Source ↓

Laudamiel, C. (2010). Perfumery—The Wizardy of Volatile Molecules. In A. Herrmann (Ed.), The Chemistry and Biology of Volatiles (pp. 291–305). Wiley, p. 293.

Close ↑

Volatiles, and in particular biogenic volatile organic compounds (VOCs), are everywhere. They directly and indirectly influence the lives of many plant and insect species, and even human beings in many ways. Transported by diffusion through the air, they perform numerous functions, for example as so-called «semiochemicals», «infochemicals» or «pheromones» for the communication between insects and/or plants,1,2 for (insect) mat- ing2–4 or even, as a consequence of their pleasant taste or smell to humans, as flavours and fragrances.4,5 Without volatile compounds, life on earth as we know it would be impossible.

Andreas Hermann
Source ↓

Hermann, A. (2010). Volatiles—An interdisciplinary Approach. In A. Herrmann (Ed.), The Chemistry and Biology of Volatiles (pp. 1–10). Wiley, p. 1.

Close ↑

Smells are not so much perceptions of objects but of changes in context. You are constantly surrounded by hundreds of molecules but you rarely are aware of their smell all the time.

Ann-Sophie Barwich
cognitive scientist & empirical philosopher
Source ↓

Barwich, A.-S. (2016). Making Sense of Smell. The Philosophers’ Magazine, (73), 41–47, p. 46

Close ↑
Load more Quotes ↓

All Tags