The beauty contest1:50
The beauty contest1:50
Longevity, projection and sillage is not the full story...
Following an experimental approach, the perfumer repeatedly needs to evaluate the results of his formula revisions. This clip zooms in on this specific situation. «This is gorgeous!». Christophe seems to be happy. We witness a deep satisfaction. The evaluation goes beyond longevity, projection and sillage – criteria that are often used to measure the technical performance of a perfume. All this might happen silently under the surface. However, what we see is the creator’s deep affection for his creation, as if he were treating it as an attractive person.
Making of Hemingway in 6-Major4:08
Making of Hemingway in 6-Major4:08
An upcoming gallery show changes the rules of the game.
«Clients are the difference between design and art», as a common saying goes. In fact, it is the client who sets the goals, decides on the budget and approves the final scent. Hence, perfumers work under constraints defined by the client whereas creative work is often associated with freedom and autonomy. Yet, constraints can also be helpful because they stimulate creativity rather than suppress it. This clip shows how Christophe copes with a set of self-defined constraints and highlights the importance of independent work for the creative practice. A few days later, the project Hemingway in 6-Major was actually exhibited at a fancy gallery in Chelsea.
