Mundane work

Mundane lab work

4:00

Perfumery is not always glamorous. Creativity unfolds in a nexus of mundane work practices.

Perfumery is practiced in a lab. The lab serves several functions. It is a storage space for the ingredients that are alphabetically shelved. More sensitive materials are kept in a designated refrigerator in the lab. Moreover, the lab provides specific tools and equipment (e.g.  scientific scales). As a special workplace the lab is the place for creating solutions of solid materials or weighing formulae. The lab also serves as the perfumer’s archive where modifications of completed projects are stored. All in all, the lab provides access to the world of the volatile molecules. While observing Christophe’s creative process we were surprised how often he went to the lab to reconnect to his material base. 

Leading Perfumery schools often expect a formal education in chemistry. For example, Christophe Laudamiel studied chemistry in France and eventually earned a Masters degree from MIT. Nevertheless there are other eminent perfumers who never studied chemistry: Francois Coty, Ernest Beaux, and Jean Carles, to name three titans of perfumery. Thus, the relevance of a formal education is certainly debatable. But there is no doubt that a profound understanding of chemical compounds, how they behave or react with each other is essential. At the end of the day the scent development process must follow scientific practices and comply with technical standards and procedures. Hence, this clip zooms into the mundane, less spectacular aspects of lab work. The current discussion of design thinking often reduces design practice to an immaterial, intellectual problem solving technique. In this one-sided context, a closer look at mundane lab work put renewed emphasis back into material practice.

Step by step

6:01

There is more than meets the eye

At its core, the practice of perfumery has not changed very much since Renaissance times. The process can be described along a sequence of clearly defined steps: The perfumer starts with some vague ideas which are evoked by certain olfactory ingredients. Thereafter, this rather open process is narrowed down to a precise formula determining the perfume composition in quantitative terms - how much of each material is needed to achieve the ideal balance. Accordingly, the formula is precisely weighed in the laboratory. Each step is accurately documented on a spreadsheet. Using paper strips the perfumer smells and evaluates the scent. Alternative variations are analyzed. The formula is then modified based on detailed analysis. This sequence of steps is repeated until the olfactory experience meets the expectations of the perfumer: Calculating the formula, weighing, evaluating & analyzing.

Nobel laureate Herbert Simon once analyzed how in oil painting every new spot of pigment laid on the canvas creates some kind of pattern that provides a continuing source of new ideas to the painter. Hence, the painting process unfolds as a process of cyclical interaction between the painter and canvas in which current goals lead to new applications of paint, while the gradually changing pattern suggests new goals. In the case of scent development, the cyclical interaction involves the competent use of additional objects (e.g. the formula). However, the practice of perfumery cannot be reduced to this technical dimension. Instead, it is also a meaning and sense-making activity. «To become a perfumer you don’t learn to smell like one – you learn to think like one», Avery Gilbert once noticed. This clip provides a quick primer on this practice.

Making of Hemingway in 6-Major

4:08

An upcoming gallery show changes the rules of the game. 

«Clients are the difference between design and art», as a common saying goes. In fact, it is the client who sets the goals, decides on the budget and approves the final scent. Hence, perfumers work under constraints defined by the client whereas creative work is often associated with freedom and autonomy. Yet, constraints can also be helpful because they stimulate creativity rather than suppress it. This clip shows how Christophe copes with a set of self-defined constraints and highlights the importance of independent work for the creative practice. A few days later, the project Hemingway in 6-Major was actually exhibited at a fancy gallery in Chelsea.