Creativity abounds in myths about natural born talents. Yet, it is the doing that makes the difference.
Perfume-making, without a doubt, is a creative practice. However, myths abound about the creative genius as a natural born talent, capable of transforming everything he touches. The limitations of this notion of creativity are increasingly recognized. The blackbox of creativity is opened and little things surface: Practices of creativity! Creative people are open to new experiences and revel in the wonder of the unfamiliar. To paraphrase the Austrian writer Marie von Ebener-Eschenbach: «Wonder does not exist in those incapable of being surprised.» This and many other videos on scentculture.tube show how Christophe allows himself to experience surprise, puzzlement, or confusion in situations he finds uncertain or unique. In this case we see him openly experiencing the wonder that comes with smelling olfactory materials. He subsequently reflects on the phenomena that overtook him, and speculates on how it reshaped his previous understanding of the materials. It appears a culture of surprise is essential for a creative economy.